We Build Alaska
Construction Workforce Development
Client
Associated General Contractors of Alaska
Date
2023
Services
Brand Identity,Content Creation,Marketing Campaigns,Photography Video Production,Portfolio,Web Design
Project Summary
For the WeBuildAlaska Workforce Development campaign, 23 and Frosty delivered a comprehensive suite of creative and digital marketing services that powered AGC of Alaska’s workforce development Brand, WeBuildAlaska’s brand growth and impact across the local construction job and training industry throughout 2023. We leveraged our expertise in web development, branding and marketing campaigns to craft a strategic, multi-channel approach that included website design, social media management, content creation, video production, and detailed analytics and performance reporting schedule.
Our integrated digital marketing solution—encompassing Google Ad Campaign management, YouTube campaigns, and Facebook / Instagram account management—was designed to meet the unique needs of the construction workforce development sector. Our primary goal was to provide a one stop resource for new, prospective construction workers as they graduate highschool or exit their current careers. By blending WeBuildAlaska’s plan to track the journey and behavior of the site’s visitors with robust analytics and coordination, we provided AGC of Alaska with a dynamic platform for attracting and engaging their target audience. WeBuildAlaska’s campaign showcases 23 and Frosty’s innovative approach to overall campaign management, creative digital marketing, and strategic branding that delivered effective, measurable results.
Our integrated digital marketing solution—encompassing Google Ad Campaign management, YouTube campaigns, and Facebook / Instagram account management—was designed to meet the unique needs of the construction workforce development sector. Our primary goal was to provide a one stop resource for new, prospective construction workers as they graduate highschool or exit their current careers. By blending WeBuildAlaska’s plan to track the journey and behavior of the site’s visitors with robust analytics and coordination, we provided AGC of Alaska with a dynamic platform for attracting and engaging their target audience. WeBuildAlaska’s campaign showcases 23 and Frosty’s innovative approach to overall campaign management, creative digital marketing, and strategic branding that delivered effective, measurable results.
Workforce Development
Marketing Campaign Management
Logo Design & Brand Development
23 and Frosty crafted a distinctive visual identity that appealed to our target audience and demographics. AGC selected and refined this logo out of almost 20 concepts over the course of a month.
Website Design
Developed a dynamic, user-friendly website that served as the cornerstone for all WeBuildAlaska information, resources and latest news. 23 and Frosty implemented elegant behavior tracking capabilities, specifically on where our visitors are going from our website. This was our primary measurement for our campaigns success.
Social Media Management & Meta Account Management
We created a robust online presence from the ground up through carefully executed content creation, consistent posting, and strategic boosting, resulting in rapid growth in followers and engagement for the year of 2023.
Content Creation, Video Production & Editing
Produced compelling multimedia content—including on-site testimonial videos including high quality drone footage and campaign highlight reels—that showcased success stories for prospective construction workers to view, like and share.
Google Ad Campaign & YouTube Campaign Management
Executed multi-channel advertising strategies over many platforms that drove significant traffic, enhancing both paid and organic reach. 23 and Frosty crunched this data each month in order to make data driven suggestions on which ads are most effective.
Analysis & Reporting
Delivered and presented detailed monthly and annual performance reports to the AGC WeBuildAlaska team, offering data-driven insights to continuously refine our strategies for each expenditure of the campaigns resources.
Coordination & Scheduling
23 and Frosty managed complex marketing logistics and expense scheduling, ensuring seamless execution of the campaign budget across various platforms throughout the entire year.
