Cruz Construction
Infrastructure, Oil & Gas, Heavy Civil
Client
Cruz Construction
Date
2020, 2024
Services
Portfolio,Web Design
Project Summary
At 23 and Frosty, we had the privilege of partnering with Cruz Construction, one of Alaska’s leading heavy civil, oil & gas, and industrial contractors, to redesign and modernize their website. This project centered on creating a digital platform that accurately represents Cruz’s legacy of Alaska’s infrastructure construction while addressing the complex challenge of organizing their extensive portfolio into a streamlined, user-friendly system. Tasked with analyzing and categorizing decades of completed projects, we developed a tailored structure that showcases Cruz’s work across their core service sectors. Equally important was leveraging Cruz’s exceptional library of professional project photography to create a visually striking and informative user experience—one that not only highlights their capabilities but also reflects the rugged beauty and scale of their operations across Alaska.
Alaska
Striking
Construction
Effective
Webdesign
Website Redesign and Visual Presentation
We built a custom website that reflects Cruz Construction’s industry leadership and rugged Alaskan expertise. The design emphasizes clean layouts, bold typography, and high-impact visuals, utilizing Cruz’s impressive library of professional photography to showcase their large-scale projects and heavy equipment in action.
Project Portfolio Categorization and Organization
With decades of work across diverse sectors, we developed a custom categorization system that aligns each project with Cruz’s key service offerings. This structure allows users to seamlessly explore the company’s capabilities, making it easy for potential clients to find relevant examples of Cruz’s expertise.
Showcasing Cruz’s Industry Excellence
To fully capture the scope and quality of Cruz Construction’s operations, we carefully integrated their project imagery and operational photography throughout the site. This visual storytelling approach highlights the scale and complexity of Cruz’s work while enhancing the overall user experience.
Commitment to Craftsmanship
This project exemplifies our dedication to delivering websites that combine functionality with compelling visual narratives. We are proud to have built a digital platform that not only elevates Cruz Construction’s online presence but also serves as a robust resource for prospective partners and clients.
